I'm a designer, strategist and speculator exploring emerging technologies, crafting user validated physical & digital experiences.
MOBILE CAMERA FEATURE
Camera Feature for flagship Samsung Galaxy phones: S20 and S21
The project's goal was to enable digital storytellers (GenZ & Millennial) to produce high-quality content using Samsung Camera. Interviewed GenZ & Millennial globally to gather insights for concept development. These concepts went through a series of iteration with stakeholders and Global AB testing (US, South + East Asia & Europe). Refined concepts resulted in defining product specs & engineering specs and handed to lineup team for launch.
The goal was to provide a full-proof vision & experience strategy roadmap for Samsung AR. Interviewed novice users, industry experts to gather primary insights. Conducted remote workshops to collaborate with different stakeholders & teams for alignment. Identified & delivered honest scenarios, AR feature concepts, Concept video, prototype, UX strategy map & ID. The project is at the stage of socializing with Product Planning & patent filing.
7 months - Team of 2 designer, 3 Strategist, 2 technologists - Confidential
A Unified Digital Portal for New Mexico State Government
We designed a Digital Portal for accessing public health programs by State of New Mexico, empowering individuals to access services easily. This user-validated north-star vision helped individuals learn about, apply for, and maintain their programs with ease, confidence, and dignity. The services included Medical Assistance Division, Income Support Division, Behavioral Health Services Division & Child Support Enforcement Division.
4.5 months - Team of 5 - Beta Internal launch 2018
The startup designed the world's first intelligent organization system (Smart Tages).
I became part of the team in Phase 2 after initial ideation with clients. My role was to help convert product requirements into Mobile App features < System IA < UX wires for execution < custom Micro Animation planing < HW interaction design < prototyping for UX < Prototyping for Engineering < User testing < Iterating and corresponding with engineers for final app design delivery.
10 months - Team of 2 UX designer, Lead, 2 VD & ID - Launched in 2018
Helped in the agile design development of features at Walmart Labs. Designing for existing digital experience(265 million users) & mobile/tablet app (86.05 million users) for a vertical of Store map&inventory locator. Setting guideline for ADA AAA standard for this vertical and worked with the American Blind association to test & iterate the final design. Worked with engineering to implement red lines & ADA compliant design. Challenge was to make the map ADA compliant.
The pet tech market has been growing, and Our team explored Pet's need with new service and product offering, creating a new community platform. We did a deep dive into the current pet tech space, mapping out current offerings + services, as well as understanding the modern pet parent. We designed a new service product to market for pets, an entirely new offering from Samsung, enabling its existing smart products to enhance pet owners experience.
The project was about designing interactions for a customer facing autonomous robot (AI)
To identify and design experience model for an autonomous delivery robot.
This was followed by defining communication methods of the robot in a different context,
interactions and setting design principles and guidelines. Which helped in developing scenarios
for instance for the robot.
Designing driver's onboarding experience for a ride-sharing company.
The project was about designing the driver's onboarding experience.
The final deliverables were service design and space design which enriches the experience.
I was part of the project in the beginning for conducting the analogous field study. Later I joined the
team to design journey map (proposed service design).
5 months - Team of many - Confidential
DIGITAL AND HARDWARE DESIGN
A storytelling platform where children & peer
can use puppets to enter a virtual, play &
The glove puppet control a virtual character on screen which can be shared remotely with peer through Puppet buddy app. Allowing children in separate or remote locations because of after-school situations, both the parents working etc. to social play.
SuperSuit is a wearable gaming platform.
It enables real world multiplayer gaming. It translates hand gestures into SuperPowers.
I contributed in designing the experience ecosystem of the gear by chalking out strategic journey maps, elements and services. I was working on the game design( rules and game mechanics), IA & UI (microinteraction, sound and visual), gesture design, hardware capability, part of everyday demo sessions and speculating future design proposal in the domain of IOT.
It was a very fast-paced startup and learned how to work efficiently and effectively, multiplying every minute of the day.